Put your brand in front of runners planning their next race
Race Calendar is where UK runners search for races by distance, area and date. Your advert sits right alongside the races they're looking at.
Make an enquiryA running audience, actively searching
Every visitor is a runner, or someone planning a race. They arrive from Google, the AI assistants and word of mouth, looking for their next event.
Thousandsof runners visit Race Calendar every week, and it's growing fast
Page 1of Google for UK race searches, and cited in Google's AI Overviews
2,000+upcoming UK races on the calendar, from 5Ks to ultras
Where your advert appears
Race listings
Among the races
A sponsored card in the race results on the homepage, city and region pages, styled like the races around it and clearly labelled as sponsored.
Race pages
On individual race pages
A card in the "Plan your race" section, seen by runners looking at a specific race: the moment they're thinking about kit, travel and race day.
What's included
Real views onlyA view counts only when your advert is actually on screen, not just loaded on the page.
Monthly reportViews and clicks for your advert every month, so you can see what it's doing.
Limited sharingNo more than three advertisers share a placement at any one time.
What your advert looks like
Your advert sits in the race listings, the same size and shape as the race cards around it and clearly labelled as sponsored.
Your imageProduct or brand photo, with your brand colour behind it.
Headline and tagA short headline, plus a tag such as a price or an offer.
Logo and linkYour logo in the corner and a button to your website.
A line underneathAn optional strapline along the bottom of the card.
Make an enquiry
Tell us a little about your brand and what you'd like to promote, and we'll come back to you with options and rates.
- Send your enquiryA few details about your brand and what you'd like to promote.
- We reply with optionsPlacements, dates and rates to suit you.
- Send your artworkImage, logo, headline and link. We check it and set it live.
- Monthly reportViews and clicks for your advert, every month.
We work with brands that suit runners: kit, nutrition, recovery, travel, events and services. Every advert is checked before it goes live.